La Maison Guerlain : Unmissable beauty shop in Paris



Category: Beauty Body Shop

Address: 68, avenue des Champs-Élysées, 75008 Paris

Transportation: Metro Line 1- Franklin D. Roosevelt Station

Tel: 01 45 62 52 57

Opening hours: 10:30 - 20:00 daily

Official website:



As a model of the French royal skin care brand,  most of people are familiar with the 「Guerlain」 brand. However, how much do you know about the story of the Maison Guerlain, on the 68 Champs Elysées? In 1914, Guerlain moved the store to 68 Champs Elysées and opened its first beauty and skin care center. Since then, the 「68」 representative is not just a number, but a legendary story of Guerlain. 

Whether it's Jacques Guerlain's "Sweet Street 68 Limited Edition Fragrance" specially designed to celebrate the opening of a new store, or the "68 Restaurant", which is carefully featured by Michelin-starred chef Guy Martin. All of the story that revolves around "68" seems to be full of the symbolic meaning, with a mysterious and fascinating color.



The building where the Guerlain store is located was built by Charles Mewès, architect of the Ritz Paris as well. As soon as you walk into the store of Champs Elysees  68, you will be immediatly attracted by her unique beauty: exquisite ceiling decoration, colorful perfume display and transparent silver textured wall decoration, the scented shop and marble texture display are perfectly integrated. A contrast between warmth and cold tones is formed.

Rather than saying it is a make-up shop, it is better to say that it is a fragrant makeup museum, even a dream scene, every detail makes people feel the charm of this brand, and the veritable French art.


The vines filled with flowers and fruits linger on the outer layer of the perfume table, and the fresh green and girllike pink blend harmoniously and uniquely, just like the plot in Alice's Adventures in Wonderland. All this gives an irresistible Guerlain beauty and a vibrant atmosphere. It is conceivable that in order to create such a unique shop, the inspiration and love that the talented designers and craftsmen have given it are rich.



Founded in 1828, Guerlain is a famous beauty and skin care brand, such as “Eau de Cologne Imperiale” is a classic. In addition to perfumes, you can also find a range of professional skin care products for all ages. 「SUPER AQUA」、「ROUGE G」and「ABEILLE ROYALE」series are all addictive.


(Guerlain 190th Anniversary Event Product Display)


This essence is full of fresh and light honey aroma, a nectar-scented fragrance created by Guerlain perfumer Thierry Wasser. Because it is rich in top royal jelly and Ueshan black bee honey, it can perfectly improve the skin's slack, sputum, pores and other signs of age, and the natural exfoliating ingredients can make the skin look new.


(Guerlain 190th Anniversary Event Product Display)


The lipstick is lightly placed in a glass bottle, and the beautiful arc-shaped outer shell is matched with the "lip pastry" outside, which has a seductive beauty.

The color of the Rouge G lipstick itself is enough to move, you can choose the lipstick you like and the shell to match, and with the lettering, then you can create a lipstick that is only for your own.


(Guerlain 190th Anniversary Event Product Display)



The inspiration for the perfume bottle of the Agua Allegoria series actually comes from the “Eau de Cologne Imperiale”. The combination of flowers and fruits is always reminiscent of the Guerlain brand, just like a secret garden of bloom. For each creation, the French Guerlain perfumer will select one or two kinds of raw materials and extract their essence.

Rose, bergamot, citrus green tea, tropical lime or pear, between the simplicity and the ultimate, this series of perfumes will make people feel the warmth and boldness conveyed by Guerlain. Every piece is celebrating the beauty and joy of nature.



At Maison Guerlain, in addition to the beauty and skin care products that make people feel satisfy, there is also a customized service. At the second floor of Guerlain, there is a private custom service that is specially opened for VIP customers, such as perfume customization. Here you can choose your favorite perfume, match different bottles, and make your own unique perfume. Especially, engraving the names in the perfume bottle will also make you feel the completeness of the journey in Paris.



France has always been the country of choice for beauty lovers. Little known is that on the third floor of Maison Guerlain, it is a SPA center that combines modern design and comfort. Based on the French Guerlain skin care tradition and incorporating the local features, it can be tailored to the needs of different guests.



Just one step far from the famous Arc de Triomphe, the Maison Guerlain has a great location.  Across the street is the Louis Vitton Maison. Besides, don't forget to visit the Grand Palais, the Petit Palais or the Pont Alexandre-III just nearby,  when you come to Champs Elysées.


Photography : Yuna Lee

Author : Lexi Wang