Category: Luxury Jewelry & Timepiece Boutique

Address: 8 Rue de la paix, 75002 Paris 

Opening hours: Monday - Saturday 11: 00 - 19: 00, closed on Sundays

Transportation: Opéra ( metro ligne 3, 7, or 8 )




In 1976, a Japanese watch and jewelry company founded its first shop: Anshindo, in Grenelle, Paris, near the Eiffel Tower and the Seine river. The second store was opened in 1986 and many prominent celebrities were frequent visitors there. It is on of the top jewelry and watch brands in Paris recognized by the Vendome Committee. The second store is located at Rue de la Paix, a world-class boutique between the Paris Opera House and Place Vendome.


The iconic Hublot watches look elegant and luxurious in the display cabinet.



Many top brands can be found at Anshindo such as Rolex, Hublot, Hermes, Franck Muller, Tudor, and Zenith.


The most popular models are showcased on the window displays. 


The staircase separating the main showroom and the exclusive sales area on top is also used as an exhibition space for exquisite pieces. 


The exclusive sales area is decorated with elegant neutral colored decor, creating a comfortable ambient atmosphere. Comfy sofas are available for a more relaxed shopping experience. It seems like Hasebe, the national football team champion, has recently visited the store. Their signed uniform and spike shoes are also displayed here.

Let's see brands recommended by Ashindo Paris. 



Hublot is a luxury Swiss watchmaker specializing in the fusion of traditional and modern watch design immensely popular amongst athletes. The watchmaker has collaborations with iconic figures such as Italian luxury carmaker Ferrari and the world's fastest man Usain Bolt.

Hublot is set to become the timekeeper of the 21st FIFA World Cup as the Official FIFA Watch and the Official FIFA Timekeeper of the 2018 World Cup in Russia.


HUBLOT Classic Fusion, Chronograph

This model uses materials such as titanium, creating a clean cut sihlouette with contrasting blue and black finishes.


Classic Fusion

The Classic Fusion has a feminine touch to its design. The white design with embellishements is timeless and chic. 


ROLEX Cosmograph Daytona (right), Yacht Master (left), Submariner (center)

The Cosmograph Daytona series was originally designed for professional racing drivers. The Yacht Master and Submariner series are also water-proof, making them the best choice for water sports players.



Rolex's GMT MASTER models have aviation inspired designs. Rolex is popular with watch collectors for its precision, durability and classic style.



Rolex has maintained its reputation as a leader of excellent craftsmanship and cutting-edge technology in the watchmaking industry. This women's watch series retains the classic Rolex design, with rose gold and diamond embellishments.



The Cellini series highlights the classic style and timeless elegance of traditional watches with a contemporary touch. The watch embodies high-end technology and exquisite craftsmanship to fully demonstrate the timeless nature of Rolex watches. 



The H-Hour series is one of the more popular collections with bezel shaped like the trademark Hermès "H' . The signature orange color is wodely popular. 


Slim d'Hermes

The round crystals are a signature design for slim series watches. 


ZENITH Defy 21(upper left), El Primero 42 (bottom left),  El Primero 38 (right)

Founded in 1865, Zenith has always played a leading role in the luxury watch industry with its high reliability. "El Primero 42" represents Zenith as the world's first integrated self-winding chronograph watch.



Frank Müller is a watch brand founded in 1991, and its outstanding technology has been highly recognized. In a short period of time, it has squeezed itself into the world's top watch brands.



Franck Muller's The ak frame design is the most classic. Unlike the classic models, the Long Island series is presented in a rectangular box frame, with vintage Arabic numerals, it perfectly represents the gorgeous art style of the early 20th century.



With the O'BON PARIS discount coupon, you can get 5 to 10% discount (depending on the product). Don't miss these great deals.


Author: 金子剛

Photo: Tsuyoshi Kaneko

Translation: Pierre Ieong