On the high slopes of the French Alps, we discover the story of a family's botanical heritage that is defining a new era in beauty. Puréality is a skincare brand founded by Nicolas de Klebnikoff and rooted in a 200-year-old botanical heritage, showcasing the power of Clean Biotech - 'La Botanique du Futur'. Let’s discover this unique French brand it’s skincare collection.
Puréality has its roots in a 200-year botanical journey that began with the ethnobotanist Alexis Levchine, ancestor of Nicolas de Klebnikoff, the founder of the brand Pureality, who has been commissioned by the emperor Nicolas 1er to explore Central Asia. During his expedition, Levchine uncovered plants that were able to adapt to their unique extreme climate (called today, adaptogenic plants). His discoveries were documented in a book titled 'Description des Hordes et des Steppes des Kirghiz-Kazaks'. The book was later translated into French and printed by the Royal Printing Press in 1840 with the authorization of the French King Louis-Philippe Ier. Prior to this, Central Asia had been inaccessible to travelers. Levchine's interactions with the local populations, and the discovery of their use of extreme plants, led to profound insights. Today, Puréality is inspired by Nicolas' ancestor and echoes Levchine's legacy. The brand pioneers skincare with nature's resilience and celebrates botanical heritage by creating products that rejuvenate and honor the secrets of centuries past.
Puréality is based on the discovery of the powerful use of adaptogenic plants, particularly the extremely climate-resistant Rhodiola rosea. Puréality extracts stem cells to create a new kind of cutting-edge vegetal active molecule: the Adapto-Biotics, able to rebalance cutaneous microbiome for healthy and radiant skin. Through this patent with innovative biotechnology, revolutionizing skincare by using the minimum of nature and making the most of it.
Puréality Clean Biotech formula combines the power of nature with advanced green technology by harnessing the powerful stem cells of Rhodiola Rosea without harvesting them. These cells, named Adpato-Biotics, are a revolutionary type of plant cell that are encapsulated with Biotics, patented and cutting-edge ingredients. This ingredient was created after two years of research and development to balance the skin's microbiome, promoting a flawless complexion and vitality.
Puréality offers vegan skincare with over 95% natural ingredients, embracing French minimalism. This ethos embodies French sophistication and elevates skincare to an indulgent yet effortless beauty routine experience. Puréality offers more than just skincare; it represents a revolution in safety and sustainability without compromising efficacy. Puréality formulations are inspired by resilient plants and reflect the brand dedication to sustainable sourcing. The company's founder, Nicolas de Klebnikoff, developed a passion for the mountains during his upbringing in Morzine, Haute-Savoie before settling down in Paris and later moving to Asia (Seoul and Hong Kong). The company's mission is to preserve the natural beauty of landscapes while acknowledging their significant environmental impact. In collaboration with the association Mountain Riders, Puréality participates in mountain litter clean-ups, and is dedicated to safeguarding the natural environments that inspire and sustain the brand.
Discover Puréality skincare, presented in three essential steps reflecting the essence of Parisian minimalism: Cleanse - Prep - Treat the skin. Inspired by the "less-is-more" approach beloved by Parisians, this simplified method offers a skincare routine focused on purity, skin preparation, and treatment. By following these steps, Puréality embodies the elegance and effectiveness of refined beauty, while adhering to principles of simplicity and efficacy.
The BREATHE: Purifying Cleansing Gel is a soap-free and fragrance-free formula that effectively cleanses and purifies all skin types without causing dryness. It's a two-in-one as it also removes makeup, including eye makeup, while eliminating excess sebum and impurities. For a gentle peeling effect and boosted skin cell renewal, leave it on for 30 seconds. Enriched with patented Adapto-Biotics, it balances the skin's microbiome. BREATHE rejuvenates the skin with Bilberry Extract to enhance suppleness, White Birch Bark Extract for its antioxidant properties, and Fruit AHAs to improve brightness.
How to use it?
Apply morning and/or evening on dampened face. The gel texture transforms into a fine white foam. Massage generously, focusing on small bumps and imperfections for a few seconds, then rinse with water.
The REVIVE: Regenerating Essence is the flagship product embodying Puréality's skincare ethos, it has earned three prestigious French beauty awards and stands as the brand's top-selling global product. Blending French scientific innovation and Asian techniques, REVIVE is a light essence rich in active ingredients to boost tired skin, treat pigmentation spots, restore radiance and reduce fine lines and wrinkles. Fragrance-free and suitable for all skin types, particularly mature skin, it boasts a versatile array of benefits.
At its core is Carnosine, a potent ingredient renowned for its skin-preserving properties. Shielding proteins from glycation, it maintains skin integrity and boosts collagen synthesis, ensuring firmness and elasticity. Moreover, Carnosine acts as a barrier against environmental stressors, protecting against infrared and visible light-induced damage. Complementing Carnosine is Oat Beta-Glucane, celebrated for its UV protection and collagen-stimulating abilities. Clinical trials attest to its efficacy in improving skin extensibility, reducing wrinkles, and enhancing moisture retention. With its multifaceted benefits, Oat Beta-Glucane solidifies its place as a skincare essential in the pursuit of original beauty.
How to use it?
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Start by opening the RESET Essence bottle and the REVIVE Regenerating ampoule. Then, pour the entire contents of the ampoule into the RESET bottle and mix well (this DIY mixiing keeps the full integrity of the high natural ingredients). Morning and evening, on clean skin, pour a few drops of the activated REVIVE Essence directly into the palm of your hand, then apply by gently tapping onto the face and neck. Make sure not to use the ampoule alone; it should be mixed with the RESET Essence.
ACT: Youth Power Effect Cream is a potent anti-aging solution formulated with key ingredients like niacinamide, oat kernel extract, vitamins C and E, and soybean oil. Niacinamide enhances overall skin appearance, while oat kernel extract boosts collagen production and improves skin elasticity. Vitamins C and E provide antioxidant protection and promote youthful skin. Soybean oil revitalizes and smooths the skin, contributing to its overall health and radiance. With regular use, this cream effectively combats wrinkles, fine lines, uneven skin tone, loss of radiance, and diminished firmness, leaving your skin plump, smooth, and rejuvenated. Experience the transformative power of these ingredients for a more youthful complexion.
How to use it?
Apply this cream, morning and/or evening, to a clean and hydrated face. A small amount of cream is enough for the face and neck, after your lotion and/or serum. Avoid the eye contour. This versatile cream can be used in three different ways: as a day cream, as a night cream by applying a thicker layer, or as an SOS mask for tired skin by leaving it on for 10 minutes before removing the excess by tapping with a cotton pad.
Puréality can be found is a selection of Parisian Pharmacies. You can find all the brand bestellers at Parapharmacy Monge, and enjoy there a 10% discount thanks to O'bon Paris Coupon. Click here to access the offer.
Author and Photos: O'bon Paris Team